[PIERRE-JACQUES BRIVET], OWNER AND PRESIDENT OF THE MARCHE DE LA MODE VINTAGE

After leading the regional and export services at Mode-Habillement Rhone-Alpes union for 12 years and participating in the creation of the Village des Createurs at Passage Thiaffait in March 2000, while in addition to also being the deputy director of the Université de la Mode (University of Fashion), Pierre-Jacques bought the Marché de la Mode Vintage in October 2012. He bought the Marché with the hopes of internationalizing the fair and introducing a winter edition.

[PIERRE-JACQUES BRIVET], WHAT IS YOUR DEFINITION OF VINTAGE, IN RELATION TO FASHION AND TO SOCIETY ?

To me, vintage represents a series of periods, characterized by stylish elements closely linked to social movements of specific decades. For example, the New-Look from the post-war era, the fashion revolutions illustrating the 1960’s economic and social transformations, the flower-power of the 1970’s and also the1980’s rich and beautiful.

WHAT IS YOUR MOST PERSONAL VINTAGE TREASURE AND MEMORY ?

Born in 1967, I am a quintessential product of the 1970’s and the 1980’s, and like many I am easily affected by small, everyday objects that represent these decades (with the appearance of the new synthetic materials) that are effortlessly found in flea markets or vintage boutiques. If I had to choose one in particular, it would be the inflatable FINA boats, because they remind me of the picnics I enjoyed with my family on the lakeside of the Haute-Loire. In order to get one of these, it took thousands of miles in my family’s Peugeot, filling up on petrol to earn enough points, which would get me closer, each time, to a new boat

[PIERRE-JACQUES BRIVET], IF YOU WERE …

A vintage individual…

 It would be the stylist, Hubert de Givenchy. His creations (especially his strong prints) are an excellent representation of the 70’s, which are shown through a classy and esthetic personality.

A vintage film…

The first episodes of the television show Dynasty, which shows the rich and beautiful decor of the 80’s and of course the kitsch outfits of Joan Collins, aka Alexis Morrell Carrington

 A vintage song…

“Whatever will be, will be” by Jay Livingston and Ray Evans, used by Alfred Hitchcock in his 1956 film “The Man who knew too much”. The song became popular in France through Line Renaud, who sang the French translation, “Laissons l’avenir venir et qui vivra venir

A vintage place or decoration…

The MUDE in Lisbon, a museum of fashion and design which presents products and clothes from the 20th century and specifically vintage years on 17,000 square meters of space. Impossible to miss!